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Google Places Page Optimization
Optimizing your Google Places Page (formerly known as Google
Local Business Center) listing consists of ensuring that the
following information is entered completely and accurately.
Profile completeness is a ranking factor within Google's local
listings.
Include Basic Business Information
Use the full company name and address. Use accurate
information as Google will attempt to cross-reference it with
information from other databases.
E-mail and Description
Use an e-mail address that is associated with your
domain name, such as tammy@virtualtech.com.
In the description box,
describe your business, making sure to include the products and services you
offer. The business description should include the name of
your business, what you offer, your location, and the areas you
service.
Business Category
Google Places offers one main category and four sub categories. Choose the most
appropriate suggested main category and then proceed to select
sub categories.
If the suggested categories do not match what you offer, you can
use the custom category option.
Service Areas
Google Places allows you to define your service area. This is
helpful for mobile businesses such as
landscapers and contractors, as well as home based
businesses. Google Places puts more trust
in brick and mortar locations, so whenever possible, use a
physical location. They do offer the option to hide your business
address.
Hours of Operation and Payment Options
Filling this section out goes towards the overall completion of
your Google Places listing.
Images and Videos
Adding images and videos makes your local business
listing more interactive and counts toward a 100%
complete listing. They can also help your customers to
have a better understanding of what you do. Be sure to upload
at least 10 images to
help make your profile complete.
You can also upload business videos such as commercials, promotional videos
and how-to videos. Google Places allows you to upload up to five videos,
but only one counts towards your profile completeness.
Additional Details
This section allows you to provide additional information about
your business. This might include parking location, if you offer
free estimates, how long you have been in business, or awards you
have won.
You can also add links to your Twitter or Facebook pages. Just add a
field called "Become a Facebook fan"
and link it to your Facebook page.
Become A Fan
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