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Contact
Tammy today and start seeing results from your
website!
Virtualtech
provides Website design, Website re-design, Website hosting,
Internet Marketing, CD Catalogs, CD Duplication,
and Email Campaign Management
Back to Newsletter Directory
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474-7001 |
tammy@virtualtech.com |
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Fatal Web Site Design Mistakes
The main purpose of any business website should be to market that business.
Your site needs to be user-friendly and
give helpful, useful information. However, many times websites are
designed to show off the designer's talents, with no thought to site
visitors or making the sale.
First Mistake: Trying to "dazzle" visitors instead of selling to them.
This does not mean the site should be boring, but don't use a lot of flashy graphics and
animated effects. These effects will take the attention away
from your product or service. Don't use a Flash presentation
or splash page to "welcome" them to your site.
Most visitors will spend less then 10 seconds deciding if they
should read more or move on. If they spend that time
watching your logo changing colors then they will never see what
you have to offer them.
Second Mistake: Too much information and not enough
organization. People
should be able to get to your main information in one click, and
nothing should be more than three clicks from the home page.
If you have a site, print out all the pages. Can any of it
be combined or rewritten to take up less space? If you have
newsletters or white papers on your site, have them all link from
one page. If you're selling just a few products (5 or less), include them on your homepage.
If you are selling several products, put the categories on the home
page or select a few products each month to
"feature".
Third Mistake: Confusing navigation. Don't hide your
links or call them something clever. If a link takes you to the
products page, call the link "products". Navigation
should be either at the top or on the left hand side of the page
and be the same on every page. Don't rearrange the
links on different pages. This will just confuse your
visitor. Limit the link options to 10 when possible and
don't hide links within graphics or pictures. The Internet
standard for text links is blue and
underlined. Don't change that. People know those are
links and will be drawn to them.
Test
Your Site: Have someone who has never been to your site try and place an
order or find information about your company. Were they able
to do so quickly and easily? If not, why? Now that you
know what the problem is, correct it and see if your visitors don't
enjoy themselves more and make purchases.
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"Hi Tammy, I talked with HVECC today and they are going to get back to me by Monday. One of the doctors went to your site and got so caught up in the site you created for staircases
(www.arcways.com), that he never went back to your information. He was extremely pleased with what he saw. So was the general manager, she thought everything you had was very user friendly." |
Rita Clark, Owner
RC Media |
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New
Service Offered at Virtualtech!
Email Campaign Management
Stay in touch with your clients and potential clients with
an Email Marketing Campaign!
Learn
More! |
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We will get results from your website! |
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"Our Web site is awesome! Not only did you have to choose appropriate graphics that reflected our business, you were somehow able to "sift" through my "wordiness" to come up with verbiage that would make sense for our
website visitors. Mike was also wonderful when it came to the technical aspect of the site itself and walking us through the setting up of our email addresses.
Thank you for your patience, your attention to detail and the sincere concern you projected that our business
website was just as important as your own. You are both true professionals in your field. I highly recommend your services to all my friends, associates and others considering making the important investment of a business Web site."
Linda Pintar
Supreme Business Solutions, Inc. |
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| When
Selling...Be Yourself |
When you are
on a sales call, don't focus all your attention on your
product or service. Spend sometime on yourself. In
most cases, people will buy because of the person
selling, not the product itself.
Be You. Don't be someone you are not just to get
a sale. Customers will see right through it and
may think you are hiding something. People want to work with
people they enjoy spending time with and who they
trust. Don't Leave Your Humor
at the Door. Don't be the next Jeff Foxworthy either,
but be comfortable enough with yourself to laugh if the appropriate
time comes up. You need to show your prospect that you
are human.
Let There Be Silence.
You can learn a lot about someone by just watching and
listening. Don't feel you need to be talking the
entire time. Sometimes the client needs to sit and
think. Let them... they may just talk themselves into the
sale. But be sure you are listening. You
don't want them to ask you a question only to discover
that you were thinking about the game on Sunday. |
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1707 N.
Ballard Road
Appleton, WI 54911
(920) 954-1923
(800) 474-7001
tammy@virtualtech.com
http://www.virtualtech.com |
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