You put a lot of time and energy into this catalog. Why? It is often the first contact you have with a potential customer, and you want it to be just perfect. Plus, you paid a large sum of money to have it designed, laid out, and printed... and to make sure you get the best return on your investment, you have to be able to use all 20,000 copies that the printing house required as a minimum order.

NOW, HERE IS AN ALTERNATIVE...

Wouldn't it be nice to give your customers a catalog with all of the features described above, with the following:

Virtualtech will recreate your existing product catalog in the form of a CD, which is designed for the ultimate in user-friendliness. All that is required from your customer is a computer with a Web browser (such as Microsoft Internet Explorer or Netscape Navigator) and a CD-ROM drive. No installation is required - the user just has to insert the CD into the CD-ROM drive and watch their Web browser open automatically... to the "Welcome" screen of your interactive catalog! Your catalog can then be browsed just like navigating a Web site, through the use of clickable buttons and hyperlinks.

Once your CD catalog has been designed, Virtualtech can make any changes you may require... change prices, add or remove products, etc. and deliver your updated catalogs in any quantity you may require within a short turnaround time. No need to place a large quantity initial order and then be stuck with outdated catalogs!

Give Virtualtech a call today at (800) 474-7001 or visit http://www.virtualtech.com/cdcatalogs.htm to find out more!

K. fett resources! is owned and operated by speaker and consultant Kay Fett.  Kay travels the country speaking, training, and consulting at companies on a number of topics including: Sales and Service, Management and Leadership, and Personal Improvement.  Kay is also a professional speaker who will stimulate and motivate at your next convention, seminar, meeting, or graduation. 

I ran this article over a year ago and decided to run it again because Ezines should be a big part of your on-line marketing campaign.

For those of you who have not heard of an "Ezine", they are on-line newsletters. These newsletters are an excellent way to keep your business name in front of your clients and position you as an expert in your field. 

Establishes Trust: When people visit your website they have no idea who you are. Publishing an Ezine helps to establish you as a reputable business dealer and over time, inspires trust.

Brings Visitors Back: Statistics show a customer needs to see your advertising message six or seven times before making a purchase. But how do you get a casual browser to come back? When someone signs up for your Ezine, the mailing itself will serve as a reminder to revisit again and again, eventually turning your subscribers into paying customers.

Establishes You as an Expert: By publishing a newsletter and writing your own articles, subscribers will come to see you as an expert in your field. This, and the familiarity they feel from reading your newsletter, will reinforce brand loyalty to your site, turning many of your current subscribers into future customers.

Keeps Customers Up-to-Date on Products & Services: We all add to our list of products and services. Pricing may change, we may have added new sections of interest to our Web site, etc. Your Ezine allows you to share these changes and updates with your customers.  

Builds Relationships: Building relationships with your clients takes time. Ezines are one way you can build this relationship. People would much rather do business with someone they like and are familiar with than with someone they don't know.