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Use Ezine Articles
to Promote Your Business
We all have knowledge that others could benefit from.
Virtualtech News is a great example - each month I share with you
information about Internet marketing and websites. To me it
is second nature, but to you, it could be the "missing
link" to your success.
You
have this some opportunity within your field of expertise.
Why not share this knowledge and at the same time generate exposure
of you and your products and services? The best way to do this is to have an article published in an
ezine (online newsletter). Let's look at how your business
will benefit.
Resource Box: AKA - Free advertising. The "resource box" is a
couple of sentences about the author and generally will include
contact information. This is a great way to brand your name
and business. The amount of information included will depend
on the publication but at a minimum it should include a link to
your website.
Here
is what I have used in the past:
| Tammy Miller is the owner of
Virtualtech Web Site
Design and Promotion, Inc. a website design and Internet
marketing firm with over eight years experience. For
more information please visit http://www.virtualtech.com |
Links Popularity: By having a link to your website in
the "resource box", you will increase your link popularity
each time the article is published. This helps increase
your search engine ranking.
Build Credibility: Nothing builds credibility like having articles
published. Think about what it does for someone who writes a
book: they are instantly "experts" in their field.
Published articles can do the same for you with less time and
money.
Target Your Audience: Rather then placing an ad in the
newspaper and hoping someone who needs your product or service
sees it, you can find and submit articles to ezines that cater to
your specific target audience. People voluntarily subscribe
to ezines, so you know that the subscribers are interested in your
topic and are looking for more information. This maximizes
the effectiveness of your article.
Continued Exposure: When you submit an article, it not only
goes out to the subscribers, but in most cases the article is also
added to the publishers website archives. This allows the
article to be seen for many months if not years.
Getting Started: Go to http://www.jogena.com/
to find a large list of ezines that accept articles. Once
you have a list of ezines to submit to, write or polish off your
article. Have it proofread by at least two other
people. You are trying to create a brand and project a
professional image. Poor spelling and grammar will not help you
reach your goal.
This is a time consuming marketing
method. However, if you are consistent in
writing and submitting articles, you will see an increase in
traffic to your website, thus increasing your sales. I
recommend submitting an article at least four times a year.
Once a month is best.
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