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Contact
Tammy today and start seeing results from your
website!
Website Design,
Maintenance, and Hosting
Internet Marketing
and Email Campaign Management
CD Catalogs and CD Duplication
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474-7001 |
tammy@virtualtech.com |
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Are you attracting visitors, not buyers?
A few times each week someone will call saying that they are not getting any sales from their website and they want to know how to get more visitors. Everyone seems to turn their attention to the number of visitors a site is getting, rather then the number of sales. If you website is not set up to produce sales, increasing the number of visitors is not going to help.
The first thing you need to do is define a "sale". This could mean a lead, subscription to your newsletter, a request for more information, a scheduled meeting, or an actual sale.
If your website activity reports are showing a large number of visitors but you are not getting any "sales", then you may need to look deeper. (And if your web host doesn't provide activity reports, then you need to get another hosting provider.)
First - are you marketing to your target market? Your target market should be well defined and you should know how to reach them. We don't want just anyone finding your site, we want people who want/need your product or service. I often tell my clients that it is better to have 100 people visit the site and have 95 "buy", then to have 10,000 people visit the site and still only have 95 "buy".
If you feel your traffic is qualified, then take a look at your site. Here are some places to start:
- What are your goals for your website? Sales (online or offline), sales leads, subscriptions, phone calls, etc. Focus on your goals, not more visitors.
- Find out if your site is attracting potential customers, or just people. Are your search terms to generic? For example if you are a Real Estate Agent in Green Bay, having your site appear for the term "real estate agent" is too broad. You don't care if someone in California is searching for a real estate agent in California. You want people who are buying/selling real estate in Green Bay, Wisconsin.
- Look at your activity logs. Are visitors coming to your home page and then leaving? What pages are they not finding or going to? How can you change that?
- Have a friend or family member review your site. Would someone who is not familiar with your product/service know what you are selling? Can they easily found more information, place an order, or contact you?
- Are your policies easy to view? Having your shipping costs as well as your privacy policy and guarantee on the site, helps to put buyers at ease. They don't like surprises.
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You're Invited to Virtualtech's Open House!
Join us on Monday, October 16 from 3pm - 6pm. There will be tours of our facility, fresh hot dogs from Bompi's Old Fashion Hot Dog Cart, sodas, and a ribbon cutting at 4pm.
You will also be able to preview a new service at Virtualtech - WebOuts. WebOuts give you the ability to "walk onto your website and talk to your visitors".
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Directions to our new office
We are at 1818 E. Wisconsin Ave, in Appleton.
From Hwy 41 take the Ballard Rd exit and head south on Ballard Rd. After your third light you will cross the tracks and come to another light. This is Wisconsin Ave. Turn right, we are the fourth building on the right.
Just watch for our sign! |
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Ellipse Fitness |
Ellipse Fitness, formally Livewell Fitness, recently started franchising their business. With the new business model they also needed a redesigned website. They once again turned to Virtualtech for this project. They currently two locations - Appleton and Darboy and offer fitness classes and weight loss counseling.
Check them out at http://www.ellipsefitness.com/
"I have had raving remarks from family, friends, and customers alike concerning the website. The most exciting part is I have already booked a couple more stays from website visits! I also had a gentleman tell me "you have so much to do there", which tells me you were able to accomplish what I was aiming for on the activities page. Thanks again for dealing with my constant changes and pickiness."
Kristine Ruehl, Owner
The Hotel Stebbins |
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Virtualtech Moves To New Office |
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Yep, after starting and running Virtualtech as a home based business for nearly 10-years, Mike and I decided it was time to move to an office building. We didn't go far. We are located at 1818 E. Wisconsin Ave, in Appleton. (Less than 1/2 mile from our location on Ballard Road).
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1818 E. Wisconsin Avenue
Appleton, WI 54911
(920) 954-1923
(800) 474-7001
tammy@virtualtech.com
http://www.virtualtech.com
Office Hours:
Monday - Friday 9am - 5pm
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We will get results from your website! |
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